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Line extensions aren't test-marketed as thoroughly as the original item, so they fail. 34. The item is launched to capitalize on a fad that quickly fizzles. 35. The item style is unique however confuses customers, who do not understand how the product works. 36. The representative is a bad fit with the item, producing a discordant message.

The product is priced expensive for mass adoption. 38. Consumers are unclear about what market the product is tailored toward. 39. The item is produced offshore; quality control issues lead to unfavorable consumer feedback and item returns. 40. The advertisement campaign is released prior to the sales force is completely briefed, so customers know more than salespeople about the product.

Have a strategy to ramp up quickly if the product takes off. Mosquito Magnet In 2000 we worked with American Biophysics on the launch of its Mosquito Magnet, which uses carbon dioxide to entice mosquitoes into a trap. The timing was ideal: The West Nile virus scare had raised mosquitoes from irritating problems to dangerous illness carriers.

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However American Biophysics showed more adept at killing mosquitoes than at running a fast-growing customer products company. When it expanded producing from its low-volume Rhode Island facility to a mass-production plant in China, quality dropped. Customers blew up, and an item that was saving lives almost went off the market.

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Mosquito Magnet is earning money for Woodstream today, however the shareholders who originally moneyed the gadget have little to show for its belated success. Flaw 2: The item disappoints claims and gets slammed. Delay your launch till the product is really prepared. Microsoft Windows Vista In 2007, when Microsoft introduced Windows Vista, the media and the general public had high expectations.

< Full Article ="display:none" itemprop="caption">The Accelerated Product Launch Reality

But the software had a lot of compatibility and efficiency issues that even Microsoft's the majority of loyal consumers revolted. Vista tumbled, and Apple lampooned it in an ad project ("I'm a Mac"), triggering many consumers to think that Vista had even more issues than it did. If Vista were launched today, the outcome may be even worse, owing to the rising appeal of Twitter and You, Tube and the occurrence of Facebook "hate" pages.